Online flower purchases are increasing every year. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand. Email marketing is still one of the best ways to reach your audience, and the fact that it costs nearly nothing to execute makes it one of the best tools to add to your toolkit.

If we take the Buster the Boxer advert and look how it fits into the STEPPS framework we can see that people would share the video online because it was great and made people smile (social currency), it was also emotional and had a great story. While every marketing strategy may not necessarily work for you and your brand, it's important that you recognize the importance of implementing a well-thought-out strategy.

You can use a tool like Yext to easily create and manage multiple listings, or search the web for listings relevant to your industry. Videos are an important aspect of digital marketing for 2017, and if you do not have some sort of business video, you are certainly behind the eight ball.

The extra time it takes to create a round-up post has provided a much greater return versus normal blog posts and has established many as evergreen posts thanks to the consistent search traffic. The following are tips for a small or large startup trying to strategize their digital marketing approach.

Depending on the size of your business, the resources available and the level of online marketing activity planned, you may require a dedicated person or even a team. With voice search on the rise and Google's new mobile first index —which bases rankings off of the mobile version of a site instead of the desktop version—businesses need to adapt to the changing digital landscape.

We go over why having a marketing plan is one of the most important aspects of any successful digital marketing campaign. Just need to plan a good marketing strategy including the above tips will prove really useful to outrank the competitors. Here are some 3 digital marketing tips, which I think pay pivotal role for successful marketing today.

Social media use keeps on growing day by day, making it all the more important that your business is on it at all times. Most people will open their emails on a mobile device, and are more likely to see emails than they were in the days where these devices weren't used.

Best of all, with a scholarship you have the opportunity to have it advertised on various university websites , and most digital marketers know that if you are able to get your website domain listed on a university website, your rankings will instantly increase in the Google search results.

Founder and Managing Director of SEO Shark - an Australian digital media agency. Google My Business allows you to put your business info on Search, Maps, and Google+, so your business's information will show up in within the search listings when local customers search for a roofing company (see example below).

The moment November rolls around, the anticipation for Christmas builds up. Over the years, the media has become obsessed with creative advertisements and the public loves it. Taking the Christmas spirit and turning it into something eye-catching can bring added traffic for your website, and it shouldn't just be through Christmas campaigns.

This industry has paved the way for many ancillary sectors in the digital marketing industry. If you haven't got time to create personalised content but have the budget to spend, then a quick win is remarketing campaigns. Because Valentine's Day is a consumer-centric holiday, you can use your digital marketing tactics to build consumer interest in your product and drive them to purchase.

Our digital marketing efforts took a turn for the best when we implemented strong content marketing efforts across the board. Learn how a custom digital strategy can save you time, streamline marketing and boost profits so you can be your best and nothing less.