Most giant to big companies have their own market research teams. These groups not only conduct analysis themselves, but most often outsource the requests to specialised companies. Within the UK alone there are well over 250 market research corporations, some operating in small niche markets. This article focusses on a number of the most well known market research firms that operate across the globe.

ACNielsen

is a worldwide marketing analysis firm and a part of The Nielsen Company. Considered one of ACNielsen's finest known creations is the Nielsen ratings, which measure television, radio and newspaper audiences in their respective media markets. One other market research tool is Homescan the place sample members track and report all grocery and retail purchases, allowing buying patterns to be associated to household demographics.

One of the vital frequent used products is Retail Measurement, a software that provides steady tracking of product sales to customers, based on info gathered at the retail level-of-sale (EPOS data)

Other well known ACN Companies are BASES, Nielsen Consumer, Nielsen Enterprise Media and Nielsen Online.

Forrester Research is an impartial technology and market research company that gives its clients with advice about technology's impact on enterprise and consumers. It gives a wide range of services including syndicated analysis on technology, quantitative market research on client technology adoption and enterprise IT spending, analysis-based mostly consulting and advisory services. On its website you'll find a wide range of free analysis, options to be alerted on new performed research as well as of the shelf surveys.

GfK SE is a worldwide market research organisation offering services in 5 enterprise divisions: Custom Research, Retail and Technology, Client Tracking, Media and Healthcare. The Customized Analysis sector provides information and consulting services for operational and strategic advertising decisions. Retailer POS data is the supply for the Retail and Technology sector. The sector provides clients with info and consulting services primarily based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector. The Media Sector delivers data services on range, intensity and nature of media utilization and acceptance. The data source for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey research organisation in the UK. The organisation has a freely available archive of opinion polls and public perspective analysis from 1970 onwards, including traits on its UK website. Ipsos MORI's Social Analysis Institute works extensively for UK authorities and public services, looking at public attitudes to key public providers which shaped a key a part of the UK Government's home agenda in 1997-2005. Social coverage, and points akin to id, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company additionally specialises in Media, Loyalty and Marketing and Advertising research report.

Mintel International Group Ltd is a privately owned, London-primarily based market research firm. Mintel databases, evaluation, and forecasts are accessible only to subscribing purchasers and to students in collaborating college libraries. A few of its products are: Mintel Beauty Innovation (screens mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver actionable market intelligence) and Mintel Menu Insights (tracks objects on US restaurant menus). Mintel is generally known for its reports, which are printed online and include client analysis and analysis.

SymphonyIRI Group (previously Info Assets, Inc.) is a market analysis firm which offers purchasers with client, shopper, and retail market intelligence and analysis targeted on the consumer packaged items (CPG) industry. They offer companies in the following areas: Market Content (Retail tracking data, convenience store tracking data and client panel-based data), Predictive Analytics (Decomposition of the drivers of present business traits and simulation of the effects of changes on future brand plans), Enterprise Efficiency Management Software (Instruments to support sooner analysis of market content material) and Professional Services / Consulting.

WPP is is the world's largest communications companies group when it comes to revenue. Kantar, based mostly in London, was based in 1993 because the Market Research, Data and Consultancy Division of WPP. It is a network of 13 specialist corporations, including:

Research International specialises in qualitative and quantitative custom market research. It has expertise in most main sectors, notably shopper packaged goods, retail, new media, monetary companies, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown gives qualitative, quantitative and consulting services with respect to manufacturers, advertising communications, media and advertising effectiveness. Millward Brown works across a range of industries and classes, including brand strategy and expertise, creative development and campaign analysis, client needs and values, media planning and strategy, return on funding (ROI) and forecasting, and funding management, brand valuation and analytics by means of its MB Optimor unit. Within the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.