Most massive to big companies have their own market research teams. These groups not only conduct analysis themselves, however most frequently outsource the requests to specialised companies. Within the UK alone there are well over 250 market research corporations, some operating in small niche markets. This article focusses on a number of the most well known market research corporations that operate across the globe.

ACNielsen

is a global advertising research agency and part of The Nielsen Company. Considered one of ACNielsen's best known creations is the Nielsen rankings, which measure television, radio and newspaper audiences of their respective media markets. Another market research software is Homescan where sample members track and report all grocery and retail purchases, permitting purchasing patterns to be related to household demographics.

One of the vital common used products is Retail Measurement, a device that provides continuous tracking of product sales to customers, primarily based on info gathered at the retail point-of-sale (EPOS data)

Other well known ACN Companies are BASES, Nielsen Client, Nielsen Enterprise Media and Nielsen Online.

Forrester Analysis is an unbiased technology and market analysis company that provides its purchasers with advice about technology's impact on business and consumers. It affords a variety of companies together with syndicated analysis on technology, quantitative market analysis on client technology adoption and enterprise IT spending, research-primarily based consulting and advisory services. On its website you can find a wide range of free research, options to be alerted on new carried out analysis as well as of the shelf surveys.

GfK SE is a worldwide market analysis organisation offering providers in five business divisions: Custom Analysis, Retail and Technology, Consumer Tracking, Media and Healthcare. The Custom Research sector provides information and consulting companies for operational and strategic advertising decisions. Retailer POS data is the supply for the Retail and Technology sector. The sector provides purchasers with info and consulting providers primarily based on retail data from steady surveys and analyses of sales of technical client goods and services in the retail sector. The Media Sector delivers information companies on range, intensity and nature of media usage and acceptance. The data supply for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey analysis organisation in the UK. The organisation has a freely available archive of opinion polls and public angle research from 1970 onwards, including tendencies on its UK website. Ipsos MORI's Social Analysis Institute works extensively for UK government and public services, taking a look at public attitudes to key public services which fashioned a key part of the UK Government's domestic agenda in 1997-2005. Social policy, and issues reminiscent of identification, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The corporate also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel Worldwide Group Ltd is a privately owned, London-based mostly market analysis firm. Mintel databases, evaluation, and forecasts are accessible only to subscribing purchasers and to students in taking part college libraries. Some of its products are: Mintel Beauty Innovation (screens mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 merchandise to deliver actionable market intelligence) and Mintel Menu Insights (tracks gadgets on US restaurant menus). Mintel is generally known for its reports, which are revealed online and include consumer research and analysis.

SymphonyIRI Group (previously Info Sources, Inc.) is a market research firm which gives clients with consumer, shopper, and retail market intelligence and evaluation focused on the consumer packaged goods (CPG) industry forecast. They offer companies within the following areas: Market Content (Retail tracking data, comfort store tracking data and shopper panel-based data), Predictive Analytics (Decomposition of the drivers of current business developments and simulation of the effects of modifications on future brand plans), Enterprise Performance Management Software (Instruments to support faster analysis of market content material) and Professional Companies / Consulting.

WPP is is the world's largest communications services group when it comes to revenue. Kantar, primarily based in London, was founded in 1993 because the Market Analysis, Info and Consultancy Division of WPP. It is a network of 13 specialist companies, together with:

Analysis International specialises in qualitative and quantitative customized market research. It has experience in most major sectors, particularly consumer packaged items, retail, new media, monetary services, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown gives qualitative, quantitative and consulting providers with respect to brands, marketing communications, media and advertising effectiveness. Millward Brown works throughout a range of industries and classes, together with model strategy and expertise, creative development and campaign evaluation, shopper needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, model valuation and analytics by way of its MB Optimor unit. In the UK, Millward Brown at present compiles the Music and Video Charts on behalf of The Official Charts Company.